Platform documentation

Google Ads - Use cases

Summary

Business+Use Google Ads connected KPIs to automate reporting in Elevale. Pair metrics with OKRs, dashboards on KPIs & Dashboards, and weekly business reviews.

Who this is for

Team leads and operators who want example KPIs and workflows from this integration.

Paid media dashboards

  • Monthly ad spend vs conversion value for ROAS discussions.

  • CTR and average CPC to optimise creative and bidding.

  • Conversion rate trends alongside marketing OKRs.

Next steps

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